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Talking with a prospective client this morning made me frame some of the thoughts I've been ruminating on during the pandemic. Here's what I believe we'll learn during COVID_19 and need to elevate in the time following as brands try to resurface or recreate themselves:
Known as the adventure capital of the world, Chamonix Mont-Blanc has some of the single most impressive scenery on the planet. I went with Mountain Mavericks and The Reason snowboard mag for an epic mission through Chamonix's backcountry on a content trip last winter with photographer Sam Ingles.
