Protect Our Winters UK Launch The POW Pledge
Organisations must act now.
Climate breakdown is real, it has started, and it’s time to act. The crisis is already impacting our playgrounds, our livelihoods, and our winters, and we know greater action is needed to reach Net Zero. It’s time to ask businesses to help protect the environment they depend on.
This is the change we need.
I really enjoyed working on the script for our B2B POW Pledge launch video. Thanks to Ed Leigh for the narration.
“Wildfires are raging. Lowlands are flooding. Glaciers are melting and oceans are dying. Real climate breakdown is here, it’s started, and we need to act.
The time is now and the person is you. The company is yours. And the future depends on your actions.
So realise this : Your ability to influence change, is far greater than your individual footprint.
Whether you are a business of one, ten, or hundreds, your impact is actually in your influence.
This is a call to action. To do the right thing. To protect what we love. To preserve our incredible planet. And to safeguard our sports.
Collectively the outdoor industry is a force to be reckoned with. In Europe alone, the outdoor industry is work XX, dwarfing the XX of that of the leading fossil fuel company.
We are the catalyst, the missing change-makers, and we CAN help protect the environment our industry depends on.
So we’re here to tell you: there’s POWer in numbers.
The POW Framework for Positive Change is here as a wakeup call. You have a voice and you have an impact, and you CAN choose to use it positively.
The framework will help you learn how to reduce your impact, be accountable for your actions, and share the message with your customers and peers.
It will guide you through taking action, help inform environmental business policy, and provide leading information and advice surrounding 7 key points..
Run on 100% renewable electricity
Be heated by carbon zero sources
Run a zero emission vehicle fleet
Offset unavoidable CO2
Establish your carbon neutral goals
Begin your divestment journey
Influence your supply chain to do the same
Look around you. Everything you thrive on depends on your actions. We’re all entwined, and we all have a part.
As an industry that literally needs the earth, we need to be the ones to stand up and fight for it.
We need to mobilise on masse.
Individually our impact is small, but together it’s great.
There’s POWer In Numbers.”
