Autumn shoot for Arcade Belts.
All in Work
The Cleanest Line Europe
Storytelling plays a vital role in activism. It’s how we humanise issues and create emotions that fuel and drive meaningful action. It’s been such a pleasure to work on a new project with Patagonia - a brand I’ve always admired for their conviction in putting story above product.
Flow State: Finding Your Inherent Creativity On Two Wheels
In that moment, time seems to slow down. I see everything, unusually registering small details as I pass, invariably linking each action and movement to the previous one. Absence of thought and unwavering awareness of the present moment keeps me running on instinct. We reach the bottom and it’s over in a blink of an eye.
A Pandemic of Opportunity
Talking with a prospective client this morning made me frame some of the thoughts I've been ruminating on during the pandemic. Here's what I believe we'll learn during COVID_19 and need to elevate in the time following as brands try to resurface or recreate themselves:
La Sentinelle: Founders Bruno Compagnet and Layla Kerley Lead With Their Hearts
In a world driven by ego, competition, and self-gratification, Layla and Bruno’s La Sentinelle is a true Renaissance for ski mountaineering. Created to celebrate the real spirit of adventure and share it with their core community, they say the non-competitive ski traverse holds its merit is in its diverse participants and exceptional terrain.
Fragile: A Black Crows Perspective
"And I wonder, what if this forced isolation offers us a reprieve from normality? A unique opportunity for questioning business-as-usual. Providing us time to slow down, reassess what’s truly important, and then reset. Could this virus create space for us to determine more meaning and purpose in our everyday lives? To feel more gratitude for the things we do have?”
Solidarity in a Different Kind of Crisis
As with any crises, how we respond to these events is paramount. How we come together to support each other and connect is more important than ever. In this uncertain, unstable time, let us find strength in our communities. Read the full Protect Our Winters UK statement I penned about COVID19…
Protect Our Winters UK: Volunteer Day
The proof is in the people! The @protectourwintersuk community of volunteers, trustees and partners, continually inspire me to do better and do more in the fight for our planet.
Onsen & Origiri: My First Time Skiing In Japan
“Enjoying everything from hilarious 90s pop playing from chairlift loudspeakers to pizza-box sized single chairlifts, it finally happens. The snow gods turn it on and we don’t see the sun for days. The whole resort wear contagious wild powder-fuelled grins, as if everyone’s caught incomprehensible stoke overnight.”