Today is my last day at Snow+Rock after a full on 8 months. 1 promotion, 2 photoshoots and a whole load of content later, it's time for me to make the move from Surrey in search of something i'm really passionate about - the mountains. Don't get me wrong, i've had a good ride, worked with some amazing people and been given some incredible opportunities, but for me I need to take a shot at living somewhere that inspires me every single day. So i've packed my bags, and after hanging at home for a few weeks, i'll be heading to New Zealand for their Winter season to alter my perspective and change how I life my life for the better! Stay tuned to find out how my adventures pan out..

From now on i'll be working Freelance in the Action Sports industry, so if you have any Marketing and Communications projects you need a hand with, i'm your girl! Email me at daisymaddinson@gmail.com to discuss ideas and rates. 

The 9-5

So today I start a new chapter of my career, and life. I’m moving away from the freedom of freelance work in the mountains and backpacking through Indonesia, and entering the “real world” of the dreaded 9-5. Somewhat nervous to whether this scenario is something I will enjoy, I’m genuinely excited that I will be the new Marketing Assistant and Social Executive for UK retailers Snow+Rock, Runner’s Need and Cycle Surgery. I’m really stoked to work across a variety of outdoor/sport lifestyle brands and gain more knowledge about the more unfamiliar industries of cycle and run, but also explore and become more involved in my prime interest which is snowsports. I hope to learn a lot about the UK retail industry, pick up new skills and experience whilst getting to be involved in trade shows, brand content and link ups, events and content writing. Stay tuned to see how it turns out!


I love this post from Kohl Crecelius on linkedin.com. I couldn’t agree more with his ideals of bringing what you love inline with how you live, and I definitely strive for this balance in my life!

“Success is a loaded word. Culturally, we speak of success through a very narrow scope. We talk about how much wealth people have accumulated and what that can afford them – houses, cars, infinity pools, etc. Growing up in a generation that watched MTV Cribs perpetuated this singular focus of what it looks like to “have arrived” and become successful. We also look at influence as a metric of success, basically boiling down a person’s accomplishments to a popularity contest (ahem… instagram followers).

Don’t hold yourself to those measures. Identify a new definition of success for yourself and your community. For example, when I think of success, I think about how well my interests, passions, and purpose are aligned. Too often, we live our lives segmented into many different buckets… we work to make money, we volunteer our time to contribute to society, we pursue the hobbies that energize us, and we spend time with friends are family where we can. The question is, is there an alignment on any of those fronts that will allow me to maximize my time and energy in any of those categories by combining them?

Ask yourself…

Can I use my hobbies to contribute to society?
Can I work with my friends?
Am I involving friends/family in the hobbies I am pursuing?
Can my work also serve as the way I impact the world?
Do I need to quit my job and do something that I am more passionate about?

Ultimately, I believe this to be the most sustainable way to live our lives. Let’s not do the things we hate, just so we can spend some time participating in the things we love. Let the things you love, drive the ways you engage in your work and passions.”