Daisy Maddinson

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Outdoor & Cycle Concepts Summer Photoshoot, South Africa

OUTDOOR & CYCLE CONCEPTS SHOOT

An amazing two week trip to South Africa…

So recently I was lucky enough to be chosen to coordinate all of the product for the Spring Summer catalogue photoshoot for all three facias of the Snow+Rock group: Snow+Rock, Cycle Surgery and Runners Need. I was tasked with organising all of the samples, shipping them to SA and sorting them for each days shooting, I also assisted on model castings, location reccys and styling. 

We shot at some incredible locations, and I was completely overwhelmed by the scale and beauty of the landscapes. South Africa truly has it all - lush greenery, stunning coastlines, urban cityscapes and arid farmlands - you can see why it’s such a hugely population shoot location! I really have to thank the awesome production team, colleagues from snow+rock and the models for making it such a great experience, and I hope I get to be involved in more exciting projects like this one going forward! Can’t wait to see the outcome of all our hard work!