Daisy Maddinson is a creative, bright ball of stoke that thrives on exploring new places and making the most of the world's natural playground; happiest when she's in the mountains or by the sea, and doing the sports she loves. Daisy is a Freelance Marketing & Communications Professional specialising in the Action Sports industry, currently based in Switzerland.

Growing up in a sleepy Lincolnshire village, Daisy spent much of her childhood playing with boards and going on European adventures with her parents. After seeing the mountains for the first time at 11, she struggled to think about anything else and at 18 quickly packed her bags for her first season.

Since that first winter, Daisy has spent numerous Winters and Summers in the Alps snowboading, skiing and skating, and backpacked around various parts of Asia including surf trips in Indonesia. Inspired by the outdoors, being active and sharing this passion with other people, Daisy works hard to help push Action Sports to new audiences and continue to inspire those already involved.

Daisy also has a Bachelor of Science degree in Geography from the University of Leeds. Throughout studying, she captained her snowsports society and worked for industry magazine Boardsport Source, soon deciding that she would follow a career in boardsports to align what she loved with how she lived.

After University, Daisy spent a summer interning at O'Neill's Global HQ working in Product Management for the Snow Performance and Accessories categories, and eventually worked in Marketing and Social Media at the Snow+Rock group before going on to be Marketing  Manager for Morzine based company Mountain Mavericks and most recently Digital Content Coordinator at Kiwi merino wool ski and bike brand Mons Royale.

Between a few spontaneous travels and a Yoga Teaching Certification in the Indian Himalayas, Daisy is now working Freelance out of the Swiss Alps and filling her heart and soul with adventures! Follow her Journal to see what she's been getting up to...